UK's holiday waste smashes all records

Christmas packaging, millions of trees and up to a billion cards are heading to landfill – even though much of it could be recycled
By Rachel Shields Sunday, 28 December 2008

JASON ALDEN
Officials want toy manufacturers to improve recycling information on packaging

This is a toy story, but it has no happy ending. As millions of households wade through crumpled wrapping, plastic ties and discarded boxes, the sheer weight of refuse in coming days is expected to smash all records.
Waste watchdogs warned yesterday that rubbish from the estimated 100 million toys unwrapped last week is likely to burn big holes in the ozone layer as well as in parents' pockets.
The Waste and Resources Action Programme (Wrap) said toy manufacturers are not putting enough information about recycling on their packaging and, as a result, most of it will be sent needlessly to landfill. Over Christmas 2008 alone, this will lead to more than 400 extra tonnes of harmful C02. The news is a blow to the Government's 2007 Waste Strategy, which aims to see 40 per cent of all household waste recycled by 2010.
A survey by Recycle Now showed that while 89 per cent of British parents with children under the age of 12 would like to recycle toy packaging, 53 per cent found it difficult to know what was suitable for recycling.
"A large proportion of the packaging material from toys is actually recyclable because it is made from paper or cardboard," said Andy Dawe, Wrap's head of retail. "It is helpful for consumers to have labelling on the types of material that make up the packaging and which of these can be recycled. It also makes a real difference if different materials can be separated. For example, where a box includes cardboard with a plastic window, it should be made as simple as possible to remove the window."
The government-funded agency is now calling on toy manufacturers to improve recycling instructions on their products, and for consumers to redouble their recycling efforts.
"It's for manufacturers, government-led organisations and consumers themselves to do this," said Natasha Crookes of the British Toy & Hobby Association (BTHA). "Seventy per cent of toy packaging is now recyclable, so it is really about getting people to recycle, especially at Christmas when everyone is busy unwrapping their presents."
British households generate 20 per cent more waste during the festive period, including one billion Christmas cards, eight million Christmas trees and 83 sq kms of wrapping paper.
Toy manufacturers are required by law to carry safety warnings on packaging, but are not obliged to include recycling instructions. The BTHA is currently drawing up new packaging guidelines that will include recycling.
Many retailers have made steps towards reducing packaging. Boots reviewed its gift sets and relaunched them this Christmas with reduced packaging. The online retailer Amazon recently launched a "frustration-free packaging" service, which reduces excess wrapping and which will begin in the UK after Christmas.
In 2007, the UK recycled 9.7 million tonnes of household waste, an increase of 10 per cent on the previous year. However, some fear that the current economic downturn may lead to companies prioritising profits over their environmental obligations.
"It is vitally important that we carry on recycling," Mr Dawe said. "If we stop, all materials will go to landfill – and that is the worst possible outcome."