In Confronting Its Biggest Foe, Green Movement Also Fights Itself

By JEFFREY BALL
The modern environmental movement is having an identity crisis. Staring down its biggest enemy yet, it's fiercely divided over how to beat it.
The global challenge of climate change is tougher than the localized problems the green movement has spent decades fighting. To some environmentalists, it requires chucking old orthodoxies and getting practical. To others, it demands an old-style moral crusade.
The pragmatists have the upper hand. One sign is that the movement is moving beyond small-scale backyard wind turbines and rooftop solar panels. It's calling for technological change at industrial speed and scale -- sometimes to the detriment of local ecologies.

In Europe, environmental groups are backing proposals for massive collections of wind turbines off the continent's Atlantic coast that would amount to seaborne power plants. In California, they're endorsing huge solar-panel installations on farmland and in the desert. In Washington, they're lobbying for more spending to develop "clean coal," resigned to the conclusion that scrubbing coal is more plausible than killing it.
"There's a kind of reality check," says Stephan Singer, the Brussels-based director of global energy policy for WWF, an environmental group also called the World Wildlife Fund. The only clean-energy options likely to matter are "large, centralized solutions," he says. "That's the way it is."
Karen Douglas feels the pressure from both sides of the divide. She has spent her career as a green activist in California, and her success has helped move her from outside agitator to inside policy maker. After California passed a law curbing greenhouse-gas emissions, Gov. Arnold Schwarzenegger tapped Ms. Douglas early last year to join the California Energy Commission, which has to help figure out how to comply with the law. Recently, she was named chairman.
The commission is trying to figure out where big new solar-energy installations and electric-transmission lines should go. The process is pitting locally oriented environmentalists, whose priority still is to protect California's wilderness, against globally oriented environmentalists whose focus is to get big renewable-energy projects built. "I am in an interesting spot," she says. "It's hard."
Mr. Singer of the WWF is in a similar fix. In Europe, the prospect of large-scale renewable energy means the construction of hundreds of wind turbines off the coast. His organization "strongly supports" that move, he says, despite opposition from some local environmentalists who contend such installations might harm birds or fish.
"We all grew up with this kind of mantra that small is beautiful," he says. But that "is not a model for a highly modernized, global world."
Nothing underscores the green movement's soul-searching more than its conflicted view of coal, which provides about half the world's electricity. Should society pour billions of dollars into trying to perfect a way to turn coal into electricity without emitting greenhouse gases? Or should it reject coal as inalterably dirty and try to replace it entirely with renewable sources like the wind and sun?
Late last year, the influential Natural Resources Defense Council helped sponsor ads ridiculing coal-industry ads boasting about progress toward cleaning up coal. "In reality, there's no such thing as clean coal," said a print version of the ad.
But last month, the NRDC, along with the Environmental Defense Fund, another prominent group, hosted workshops advocating more spending on clean-coal research. The rationale: Coal will remain a crucial fuel for decades, so it makes sense to try to clean it up.
"If NRDC had written all the ads by itself, we probably would have had a more nuanced ad," says NRDC climate expert David Hawkins. "But it probably would have been a nuanced ad that doesn't get noticed."
Industry claims that coal already is clean are "misleading," says Mr. Hawkins. Still, the technology to generate electricity from coal and capture the carbon-dioxide emissions "is both needed and feasible," he says. That was the point of the workshops, he says: that government should implement policies to deploy the technology.
Now, a backlash is building within the movement. Rather than push certain technological fixes, critics say, environmentalists should simply push government to slap industry with a tough cap on greenhouse gases -- and let industry figure out how to meet the mandate.
"It's like we're pushing to invent a better cotton gin as a way to reduce slaveholding instead of just banning slaveholding," says the Environmental Defense Fund's John DeCicco. "The environmental movement has become insiders. Is that actually to our benefit now? Or is that to our detriment?"
Write to Jeffrey Ball at jeffrey.ball@wsj.com