Sunday 12 July 2009

Power games: Who is the greenest of them all?

It's tragic but I'm afraid that the big energy boys are already reverting to type, playing bullying games in the playground about who is the greenest. The latest spat came last week when Ecotricity, British Gas and npower attacked EDF's latest green campaign – Green Britain Day – which launched with a green Union Jack being worn by Olympic cycling champion Victoria Pendleton.
This has prompted much huffing and puffing from Ecotricity – and legal action – which claims that EDF has stolen its Union Jack logo, while British Gas and npower are making fun of EDF, taking out advertisements saying that every day is green in their book. Going green was meant to bring the best out in big business, not turn them green with envy.