London Mayor Boris Johnson backs US scheme Recycle Bank which gives people shopping vouchers to value of recycling
Hélène Mullholland
guardian.co.uk, Monday 18 January 2010 00.05 GMT
The mayor of London Boris Johnson will today outline plans for a scheme that rewards recycling households as he aims to cut the amount of rubbish going to landfill sites.
Johnson is backing a London-based trial of an American scheme called Recycle Bank, which gives householders shopping vouchers or donations to charity to the value of how much they recycle.
Johnson estimates a typical London household would make £14 a month under the scheme, one of a series of proposals contained in a draft municipal waste strategy.
Figures show the capital's recycling rates lagging behind both the rest of the UK and other international cities.
Johnson, who chairs the London Waste and Recycling Board, wants to save £90m per year through more recycling, better co-ordination and greater investment in less polluting technologies.
Just 25% of the four million tonnes of household waste generated each year by Londoners is recycled, with half going to landfill sites. The remainder goes to incinerators. Johnson is writing to all London borough leaders to ask them to redouble their efforts in recycling and, reminding them of pressure on future council tax bills if they fail to act.